Case Study
Iron Man Watch Competition
To help promote the launch of the movie, and the Iron Man toy range, Hasbro NZ wanted to offer an exclusive Iron Man watch to purchasers of Iron Man products
Iron Man Watch was a limited time promotion that offered Iron Man watches to people who purchased Iron Man toys.



The website allowed the purchaser to register and then each week the system would automatically draw a winner from the registered participants.



This promotion has now closed.