M2magazine.co.nz is a completely content driven website, containing a large range of articles on diverse topics, supplementing and complimenting the print version of M2 Magazine. All this content is controlled by the client using a custom built content management system that is simple and efficient to use. This system allows the client complete control of the content of the website such as publishing articles, running online competitions, operating the newsletter system and running opinion polls. This is tied in with the e-commerce portion of M2magazine.co.nz, allowing users to purchase subscriptions securely online.

Working hand in hand with the content management system, is the banner management system, which allows complex flash banners to be deployed to various sections of the website as well as the different regions.

The framework of M2magazine.co.nz was created in order to allow the website to be rolled out to different countries and markets. This was done with M2magazine.com.au and M2magazine.com.my. More recently, M2moman.co.nz was launched, which incorporates a similar but unique design scheme.